Best about us pages 2019 professional#

To structure additional content and keep pages uncrowded and visually attractive, many companies create an About Us section on their sitemap that utilizes different pages for reviews, contact information, company history and employee bios. Try to keep all information as clear and concise as possible, and make ample use of multimedia tools such as videos, photographs, project portfolios, infographics and positive client testimonials. It’s often useful to call out two or three short sections dedicated to your brand’s greatest strengths, such as products or qualities that define you or set you apart. The goal of a good About Us page is to represent your brand identity in an interesting and attractive way. These colorful images and interesting titles practically guarantee visitors will stick around to check out an article or two. WebMD’s site tackles this challenge elegantly by first showing how it can improve readers’ lives and then showcasing attention-grabbing headlines. Here are 10 businesses that put digital content marketing to work in creating distinctive About Us pages, providing awesome inspiration for business owners everywhere:Ī great About Us page should be a springboard to other parts of your website.

Visitors need to like you, either because of what you stand for, such as charitable giving or eco-friendly programs, or because of your company’s innovative or quirky attitude. Friendly: Professionalism is important, but so is being friendly.Engaging: Great About Us content motivates potential clients to action by highlighting your expertise or showing them how you can make their lives easier.Unique: Wow readers immediately with distinctive elements such as humor, thought-provoking quotes or artistic designs.Striking images, curious fonts and gorgeous graphics help you make a bold statement. Powerful: The About Us page should help people experience your brand, not just read text.What they really want to know is what your company stands for. Honest: Readers tend to ignore marketing speak that sounds the same as every other company.Instead, main points should jump out at visitors in the first five seconds or so. Clear: People don’t want to wade through walls of text, especially if they’re using a mobile device.Successful About Us pages share several characteristics that enable them to reach visitors effectively:

Best about us pages 2019 professional#

How can your business avoid this common mistake and create an About Us page that makes an amazing first impression? When professional content marketing services approach web design, they often focus on the following factors to create an unforgettable About Us page:Įssential Qualities of the Best About Us Pages The result? They miss a vital opportunity to connect with customers and give them an inside look at company staff, brand personality, products and goals. Unfortunately, e-commerce companies sometime treat their About Us page as the black sheep of the family, believing it to be less important than other pages. Every part of your website plays an essential role.